I used to go to a Starbucks near my place every day.
After a few months, I noticed an interesting phenomenon.
The people there started smiling and saying “Hi Derek!” whenever I walked in.
I found myself growing fond of the workers and they were growing fond of me.
It’s not because I’m super outgoing or anything. I’m an introvert. I generally despise small talk and chit-chat.
Normally, I’d just go in, grab my coffee, and get out of there.
Nevertheless, the workers and I started to build a bond.
Why did this happen?
The Mere-Exposure Effect
Psychologists have discovered we grow to like people we’re exposed to frequently.
(A note from Captain Obvious: This effect doesn’t work if someone’s frighteningly annoying)
When someone sees your name in their inbox on a regular basis…
And they enjoy the emails they receive from you…
This helps them know, like, and trust you.
And we tend to buy from those we know, like, and trust.
This is why it’s key to email your subscribers regularly…
And NOT just when you have a new book you’re promoting.
This is true even if you only have 3 subscribers.
It’s ESPECIALLY true if you only have 3 subscribers.
Because you want to develop the habit, skills, and relationships BEFORE you have tens of thousands of subscribers.